Phishing has always relied on deception. But now, artificial intelligence enables scammers to generate believable messages at scale, write in perfect grammar, and adapt to a victim’s specific behavior.
Generative language tools can analyze public-facing employee information—like LinkedIn profiles, published reports, and social media—and create customized messages that mimic a person’s tone, vocabulary, and writing style.
Even with strong internal protocols, the risk of phishing is unavoidable. When threats escalate into breaches, cyber liability insurance can provide essential support.